ABM and GTM consultancy for €25k+ deals
Move the right accounts forward.
We find the accounts ready to buy in a market you can name, reach everyone who signs and close the gaps where your pipeline leaks. Built in your CRM. Measured every month.
Signal · 09:42+18
New CFO at Example Fibre
Account score 48 → 66 · Tier 1
Buying group
3 of 7 roles mapped
Routed in 4 minSLA met
Demo request matched to account
Owner alerted in Slack
Panelhop, explained in one video.
Watch
How we find the accounts that are ready to buy, fix the places where your process loses them and measure what changes.
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Big deals aren’t won with more leads.
The problem
Above €25k a group decides, research happens without you and most of your market isn’t buying this quarter. A lead funnel misses all 3.
people take part in the average B2B purchase
of the buying journey is done before buyers first contact a seller
of your market isn’t buying right now
Deal size decides the design.
The design rule
Drag your average deal size. The motion, the list and what you can spend per account change with it.
- 1:many€25–75k (Panelhop motion bands by ACV: 1:many from €25k, 1:few from €75k, 1:1 from €250k. €25k is the floor we work from.) · programmatic
- 1:few€75–250k · clusters
- 1:1€250k+ · strategic
- accounts on your target list
- 600–1,200 (Panelhop working ranges for a small sales team: 150–300 accounts per rep at 1:many, 30–60 at 1:few, 5–15 at 1:1. List = per-rep range × reps.)
- accounts per rep
- 150–300
- most you should spend per qualified opportunity
- €4,500 (Panelhop model: ACV × win rate × 30%. The 30% is the share of first-year ACV we assume you spend on marketing and sales development to win one deal; the Panel Check replaces it with your number. Example: €60k × 25% × 30% = €4,500.)
At this size, automation does the heavy lifting: speed-to-lead, scoring and plays that run by segment. Your reps spend their time on accounts that are already moving.
In-market accounts, weekly
Signal Desk
The accounts ready to buy, with their buying group and a brief, in your CRM.
One system, from first signal to renewal.
How it works
Know every account worth winning.
We name the accounts in your market that fit, score each one and size every tier to what your reps can cover.
- Fit scored from your won and lost deals
- Tiers sized to rep capacity
- Measured: pipeline share from Tier 1–2
Act on the week a deal starts.
We watch your named accounts for the moments that start a purchase: a contract term ending, a merger or a new CFO. Each week your rep gets them in the CRM with a brief to act on that day.
- Signals weighted, and fading as they age
- A task for the account owner, brief attached
- Measured: days from signal to first touch
Signal DeskApp09:42Example · fictional
Example Fibre moved to Tier 1 · score 66
- New CFO after the merger+18
- Billing contract ends next year+16
- Job post: billing systems lead+9
Buying group: 3 of 7 mapped · CFO, Security lead +2 missing
Reach everyone who signs.
Each tier gets a role map. We find the missing roles, draft the research for your rep and keep ads off accounts already in a deal.
- Role map per tier, gaps filled
- Briefs drafted by AI, checked by a person
- Measured: contacts engaged per account
Get the right owner in minutes.
Fit plus engagement makes an account qualified. The owner gets it in minutes, with the reasons on the task and an SLA behind it.
- Qualified written down and agreed with sales
- Routed to the account owner, with escalation
- Measured: speed-to-lead and acceptance rate
Forecast what the buyer has confirmed.
Every stage has an exit the buyer can confirm. A close date that moves needs a reason, and single-threaded deals get flagged early.
- Exit criteria on every stage
- A risk score on every open deal
- Measured: forecast against what closed
Keep the promise after the signature.
Customer success gets what sales promised, in writing. Renewal work starts before a rival’s window opens, timed to each contract’s term.
- Handoff record from the won deal
- An owner and a health score per account
- Measured: gross retention
Find the next contract in your base.
A new site, a new team or usage near its limit opens the next deal. We route those signals like new business.
- Expansion triggers per account
- Owner alerted with the account history
- Measured: net revenue retention
Built for markets you can name.
Industries
Each industry page shows who to target, which signals open deals and who has to say yes.
Telecom
Operators, altnets and telcos
Utilities
Public power, co-ops and IOUs
Energy
Suppliers, traders and asset owners
Banking
Banks and credit unions
Insurance
Carriers and MGAs
Healthcare
Health systems and payers
Pharma and life sciences
Pharma, biotech and medtech
Manufacturing
Manufacturers, plant by plant
Logistics
Shippers, 3PLs and forwarders
Another market
If your deals are worth €25k or more, we can help too.
No black boxes. No lock-in.
Working with us
A fixed price within 2 business days
Scoped on a 30-minute call. No annual contracts.
Built in your stack
HubSpot or Salesforce, documented. If we part ways, it all stays.
AI drafts, people approve
A person checks every AI step before a buyer sees anything.
Measured from day one
We baseline your numbers first, then report against them monthly.
The person you’ll work with
Saksham Baliyan, founder
Has worked across marketing, sales and RevOps in B2B with long sales cycles. He runs your scoping call and your readout himself, with no account manager in between.
- Marketing
- Sales
- RevOps
Questions buyers ask.
Anything else, ask on the call. It’s 30 minutes and there’s no pitch deck.
Is this lead generation or consulting?
Neither. Signal Desk puts in-market accounts and their buying groups in your CRM every week. Panel Check finds where those accounts stall, and Leak Fix closes the leaks.
Do you send cold email for us?
No volume cold email and no AI SDRs. We give your reps the accounts, contacts and briefs. We can also build the sequences they send. At €25k+, a reviewed message from a named person gets further than a sequence.
Which tools do we need?
HubSpot or Salesforce, and usually Slack. We add Clay for enrichment and n8n or your CRM’s own workflows to connect the steps. Everything runs in accounts you own, and tools are billed to you at cost.
What does it cost?
Panel Check and Leak Fix are fixed-price and fixed-scope. Signal Desk starts with a fixed-fee pilot, then runs monthly. Panel Ops is a monthly fee with 30 days’ notice. We quote within 2 business days of the scoping call, once we know your ACV, team size and stack.
How fast will we see results?
The Panel Check gives you a baseline and a leak map in 2–3 weeks. In a Signal Desk pilot, the first scored accounts reach your CRM after a set-up week and a test week. Pipeline moves on your sales cycle, so we report the leading indicators monthly: speed-to-lead, engaged accounts and meetings per target account.
Start with a Panel Check.
2–3 weeks, fixed price. You keep the baseline, the leak map and the 90-day plan, whether or not you work with us after.
